Seo advice can be quite subjective as it can range from the ridiculous. ..’…ah, no problem we’ll get you to page 1 position 1 in couple of weeks..’ to ‘…it’ll cost you about 4 grand a month to maintain where you are…’. Both of these ideals are practised, both generally don’t fulfil what you need and both are the wrong way to succeed.
I think the most important thing is not to take SEO in isolation as the whole campaign in any form is about a balanced approach. One that means having a budget and planning what tasks you want to get done in time, within that budget – a bit of well-timed research up front with several companies will assist you here.
It actually makes sense to have people outside of your business and channel to take a look at what you are trying to achieve – as this can sometimes provide a real fresh approach in your industry. We are all trying to get business and maintain our existing client base too – I had it quoted to me that it takes 80% of your expenditure to get clients and 20% to retain them. Sometimes it is worth the time and effort in retaining your client base above all else a point which seems to be lost sometimes.
Some SEO the ‘Black Hat’ Seo, takes the ‘quick ‘in’ get them up there [Google that is], get out as soon as you can’. These guys are out there and you will see them.
Good Seo and website marketing people understand the value in maintaining a good relationship with their clients. This is not lost on Seo services now.
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