Search Engine Optimisation
…is a process by where parts of a web site and links to it (‘back-links’) from other sites are used to gain a high return through the internet search engines when specific key words or key phrase are searched for. These are often referred to as ‘organic or natural’.
The majority of web traffic is driven by the major commercial search engines: where Google has approximately 80%, Yahoo around 4% and Bing (from Microsoft) has around 10%, with others making up the rest. There are also a number of country-specific search engine companies.
A more prominent position on page 1 of Google generally equates to higher business through an increase in traffic and recent research from a well know advertising agency revealed that if you are not on page 1 of Google for example, you will receive less that 1% business activity through the search engine. The majority of potential visitors don’t even search past the first page of results.
Once traffic has hit your website it can be converted to business through many different and sometimes unique ‘calls to action’, in addition there are opportunities for referral / affiliate schemes, advertising – a plan for what is effective for your type of business is normal in this case.
So intelligent, professional SEO rather than Pay-Per-Click (i.e. the paid for ads at the top or down the side in Google) is generally the best way to yield high returns as most users prefer these, which for your business, delivers effective results.
To be aware – anyone promising guaranteed position 1 or permanent top positions or similar – is talking nonsense.
However getting to page 1 in six months and progress over time further up the page is a realistic proposition, by applying best business practices.
Also be aware of cheap local directory listing services, you then become a directory listing “inside” a search engine, and would need to pay premium pricing to be at the top of the directory listing.
It is difficult to predict Google’s rule changes as they change constantly (that is where our professional skills are deployed) – their algorithms are closely guarded and are not published.
Therefore SEO is NOT an exact science but by working with seo services now you are assured that we have some of the best placed professionals in the industry with the necessary skill-sets to help deliver your website to page 1 of Google.
To achieve this placement the approach is many-fold with many consistent and routine monthly tasks (even after your website reaches page 1) aligned with smart intelligence procedures to assure page position is maintained, coupled with regular alignment to Google’s dynamically changing algorithms.
You are able to find out more about the history of search engines and how they came to be or for more information please Contact Us
